Find the through-line
Whether the input is a tournament, an expert interview, a product story or a performance brief, I look for the one idea that gives everything else a reason to exist.
Executive Producer · Creative Lead · Storyteller
Building Stories.
Launching Shows.
Creating What People Watch.
Creative leadership, content strategy and premium production across television, sports, OTT, digital and branded content.
THE THROUGH-LINE
I’ve spent my career somewhere between an idea and the screen.
For over a decade, I’ve worked across television, live sports, OTT, digital and branded content, taking ideas from concept to execution across some of India’s leading media networks and platforms.
The formats changed. The question didn’t: what is the story, who is it for, and what will make them care?
100M+views across Star Sports digital franchises
260 / monthbrand + performance videos at Saadaa
12person multidisciplinary creative team built and led
15+branded & commissioned engagements through 94 Films
SELECTED WORK
Shows, campaigns and stories
built for real audiences.
Not a highlight reel of titles. A cross-section of long-form storytelling, mass-market campaigns, sports, OTT and brand work.
HOW I THINK ABOUT THE WORK
Find the human idea.
Then build the system around it.
Make complexity legible
At Discovery and Starweaver, the job often meant translating specialist, factual or technical material into something clear, culturally relevant and watchable without flattening it.
Protect the story at scale
Good ideas have to survive schedules, approvals, edits, budgets, partners and hundreds of outputs. I build the operating rhythm that lets craft hold up under pressure.
Use signals, not autopilot
Audience response, platform behaviour and performance data sharpen judgment. They should inform the creative, not replace the person making the call.
STAR SPORTS / DISNEY STAR
Where scale
gets real.
Six years inside India’s biggest sports ecosystem: live tournaments, original shows, launch films, branded integrations and digital franchises across television, Hotstar and social.
200+
digital assets a month at peak, across editors, motion designers, producers, vendors and live-event dependencies.
30+
major projects annually across marquee sports properties and audience-facing formats.
DISCOVERY NETWORKS APAC
From television
to new worlds.
Entertainment, factual, lifestyle and regional content across network television, digital and multilingual adaptation.
“Making a story travel is not just translation. It is protecting tone, meaning, pace and context.”
LocalizationTamil & Hindi adaptation, dubbing, cultural tone, QC
LaunchesDiscovery Jeet and new audience programming
PlatformsDiscovery Channel, Animal Planet, Discovery Kids, Discovery Tamil
PartnersStudios, language vendors, editorial and technical teams
BRANDS & ECOSYSTEMS
DISNEY STARSTAR SPORTSDISCOVERYHOTSTARSAADAAWROGNSAMSUNGPUMACROCSVLCCELECTROLUXSHOP CJ
RECENT CREATIVE LEADERSHIP
Brand. Performance.
And the machine behind both.
SAADAA · D2C
260 videos a month without turning creative into a factory line.
Built and led a 12-person team across writers, designers, editors and production. Connected brand storytelling with Meta performance signals, creative reviews and repeatable production rhythms.
Brand FilmsMeta AdsCreative TestingTeam Leadership
STARWEAVER · EDTECH
Turning expert knowledge into stories people can actually enter.
Led the two-season, 12-episode Meet the Gurus series across India, the US and Europe, and built a modular content pipeline that turned long-form conversations into 50+ platform-native assets.
Expert StorytellingGlobal ProductionLong → ShortAI-Assisted Workflow
AI is useful for expanding options, pressure-testing structure and accelerating iteration. The judgment about what the story is stays human.
Current toolkit includes ChatGPT, Claude, Runway ML, ElevenLabs, Descript and CapCut AI, used inside a human-reviewed creative process.
WORK / ARCHIVE
A career catalogue,
not a résumé.
Filter by chapter. Cards with a public destination open the official YouTube, Hotstar, Discovery+ or brand page.
ABOUT
Stories first.
People always.
For over a decade, I’ve worked across television, live sports, OTT, digital and branded content, taking ideas from concept to screen across some of India’s leading media networks and platforms.
My experience spans the full creative and production spectrum: large-scale live sporting events, premium originals, digital-first formats, documentaries, branded films, regional launches and fast-turnaround production.
I’ve worked with big budgets, tight deadlines, large teams and almost no resources. In studios, stadiums, control rooms, on location and remotely. Across English, Hindi and Tamil.
What I enjoy most is the space between an idea and the finished piece: figuring out what the story needs, bringing the right people together, solving the production problems and finding the creative detail that makes something work.
2024–NOWIndependent / 94 Films / Starweaver / SaadaaExecutive production, brand content, creative systems, global production
2018–2024Disney Star / Star SportsLive sports, original IPs, integrated campaigns, digital franchises
2016–2018Discovery Networks APACProgramming, localization, network launches, brand governance
2015–2016Shop CJLive commerce, consumer storytelling, Tamil & Telugu launches
2013–2014Cinerang StudioCreative production, scripts, branded films, post-production
CONTACT
Let’s make something
worth watching.
Available for senior creative, content, media and production opportunities.